Does your website need a redesign?

Every website needs a makeover once in a while. There are many reasons for this and the type of redesign differs from site to site. Some need major help while others only need a minor tune-up.

Important Website Redesign Questions To Ask Yourself

• Does my site make the purpose of my business clear? This sounds like a silly question, but this is probably the most important thing to look at. A badly designed site may not clearly express what your business is all about. Confusion will drive visitors away quickly.
  
  
• Is my website easy to navigate? If I get lost on a website, I lose interest in a hurry. Menus should be easy to find and consistent from page to page. Moving back and forth between pages should not be difficult to figure out.
  
  
• Does my website look professional? Website designers often confuse professional with complicated. A fancy site with lots of bells and whistles does not always communicate a feeling of professionalism. Sometimes simplicity is a virtue.
  
  
• Do I get as much traffic to the site as I could? Visitors can find your website in a number of ways, including word of mouth, telephone book ads, business cards, newspaper ads, online ads, etc. But the most common source of traffic for most websites is search engines. Move up on Google's search results and you'll see a big increase in traffic. Find out more on our page about increasing traffic.
  
  
• Is my site easy to maintain and update? A site with a simple, clear design will take a lot less time to update than a complicated one. Often, the money spent redesigning a site can be recouped within a short period of time. More about this can be found on our site maintenance page.
  
  
• Does my site have a way to analyze visitor information? Keeping track of how many visitors your site gets, where they come from, which pages they visit, and lots of other useful information is simple to find with a free Google Analytics account. This will help you do a thorough analysis of your site's design and make decisions about changes the site needs. Find out more about Analytics.
  
  
• Does my website make it easy for visitors to contact me? This sounds like a no-brainer, but if a visitor has to look all over the place to find your phone number or e-mail address, they may leave before they find it.
  

How Do I Figure Out What Needs Changing?

By following the guidelines listed above, you can probably tell for yourself whether or not your site needs an overhaul. Another way is to ask your friends, family, or customers to give you their honest opinions about the state of your website. Then make a list and give us a call and we can discuss this together. Email support@websitehelper.ca.